Marketing a more healthy lifestyle? Fat chance
28 March 2005, The Age
Obesity is a ‘market success’, related to the heavy marketing of junk food, passive entertainment options, and labour-saving devices. If we are to even flatten out our rates of increasing overweight and obesity, we either have to sell a lot more products that encourage us to be active and eat and drink healthily, or we have to intervene in the market. A fat tax, an oil tax, a congestion tax?