This qualitative research was conducted for VicHealth to canvas perceptions about health advisory labels on alcoholic beverages amongst teenagers, young adults and the parents of teenagers. It is the intention of VicHealth to put forward a proposal that health information and warning labels can be used as part of a comprehensive and integrated public health strategy that promotes a healthier and safer drinking culture in Australia.

This research built on findings from the VicHealth Community Attitudes Survey to Alcohol Policy, a statewide telephone survey of a random sample of 1523 Victorians aged 16 years and over. Respondents were asked a series of questions about their views on alcohol policy. 

The results of the survey indicated a high level of support for health advisory labels on alcoholic beverage

containers. 

Downloads

  Alcohol health information labels: research report

  Label samples 

  Media release