15 Jul, 2016 Last updated: 09 Aug, 2016

By defining alcohol culture and providing a lens for designing and implementing programs, public health workers and others with an interest in shifting drinking cultures can use the Framework as a planning tool to reduce alcohol-related harm.

VicHealth's Alcohol Cultures Framework

View the framework online: Alcohol Cultures Framework. A framework to guide public health action on drinking cultures (PDF, 234 KB)

Download the printable version of the framework: Alcohol Cultures Framework: A framework to guide public health action on drinking cultures (PDF, 231 KB) 

Download the framework poster: Alcohol Cultures Framework: A framework to guide public health action on drinking cultures (PDF, 92 KB) A3 poster

Download the background paper: Alcohol Cultures Framework background paper: A framework to guide public health action on drinking cultures (PDF, 174 KB)


On 19 July, VicHealth streamed and recorded a webinar to launch the Alcohol Cultures Framework. Click here to watch.


This Framework draws on alcohol research literature and expert opinion to define and explore the concept of drinking culture to provide a lens for designing, testing and implementing public health action as one part of a broader alcohol harm-reduction approach. It identifies four frames of intervention – societal, settings, subcultures and family-individual, with each frame representing a possible way to approach alcohol culture change.

The Alcohol Cultures Framework is a joint initiative of VicHealth, the Centre for Alcohol Policy Research (CAPR) (a joint undertaking of La Trobe University and the Foundation for Alcohol Research and Education), and the Alcohol and Drug Foundation (formally the Australian Drug Foundation). VicHealth and its partners would also like to thank the various organisations who provided representatives to contribute to its development and refinement.


To order print copies of the Alcohol Cultures Framework, please email alcohol@vichealth.vic.gov.au