All Victorian councils are eligible to apply and must have satisfactorily acquitted any previous funding that has been received from VicHealth. All H30 Challenge applications must be submitted online in accordance with timelines and processes outlined.
Submissions are now closed.
What’s the H30 Challenge?
VicHealth’s H30 Challenge asks Victorians to switch sugary drinks for water for 30 days.
The H30 Challenge aims to increase positive attitudes towards choosing water over sugary drinks, and increase the knowledge of the benefits of switching to water through a positively framed and empowering approach. Individuals are urged to sign up to a challenge to switch sugary drinks for water for 30 days.
Sugary drinks include sugar-sweetened soft drinks, energy drinks, fruit drinks, sports drinks (including sports water), ready-to-drink iced tea, flavoured water and cordial. The aim of the challenge is to help Victorians establish healthier habits, with water becoming the main choice of beverage in the long-term.
To find out more about the challenge visit www.h30challenge.com.au.
The problem with sugary drinks
Sugar sweetened beverages (SSBs) are the largest source of added sugars in the Australian diet and high intake of these sugary drinks are associated with poorer health outcomes, such as increased risk of weight gain and increased risk of tooth decay. Obesity contributes around 8 percent of the total burden of disease in Victoria, almost on par with tobacco use. With nearly two-thirds of Victorians currently overweight or obese, reducing intake of excess kilojoules through drinks is one way to promote a healthier diet and improved health.
What’s on offer?
Funding of up to $10,000 (ex. GST) is available to councils for the delivery of local marketing activities.
The funding is provided for marketing expenses and staffing costs incurred by the council to deliver local marketing activities, for example:
- Production of customised creative/artwork for flyers, posters, signage and other collateral
- Production of incentives such as water bottles
- Reimbursement of staff hours
- Event sponsorship fees
- Appropriate prizes or incentives for competitions.
VicHealth will provide funded councils with the following materials to support local marketing activities:
- Campaign style guide and logo files
- Stakeholder toolkit including key messages
- Amendable poster templates
- Media release template.
To be eligible for funding, councils will be required to complete an application form outlining their local context and proposed marketing strategy, activities, budget and timelines.
Proposals will need to demonstrate the council’s ability and plans to deliver on the following marketing objectives:
- Deliver a minimum of 150 new local sign ups to the H30 Challenge by promoting the campaign in the area
- Increase visits to the H30 Challenge website by local residents
- Increase the reach of the H30 Challenge campaign key messages to the community, with a focus on the campaign target audience.
Local marketing activities may include:
- Local media and PR activities
- Direct liaison with community groups, sports clubs, leisure facilities and schools
- Promotions via local traders or employers groups
- Community events
- Local advertising opportunities
- Leveraging existing council networks and communications channels.
Once approved, funded councils will be required to deliver their marketing activities and achieve the grant objectives by 28 April, 2017.
Council applications will be assessed based on:
- Ability to deliver on marketing objectives
- Reach to target audience
- Value for money
- Capacity and ability to deliver proposed activities within specified timeframes.
Available funds will be allocated to applicants that satisfy the grant criteria, with strongest applications prioritised.
- Existing council plans or work that will go ahead
- Excessively expensive prizes, or those where no justification or rationale for prize choice is provided, or cash prizes
- Advertising or media costs for other related council activities
- Excessive event costs or unhealthy catering options
Key dates for the H30 Challenge local government marketing grant 2017 are outlined below:
28 November 2016
|The H30 Challenge applications open
3pm, Friday 13 January 2017
|The H30 Challenge applications close
Monday 23 January, 2017
|Successful applicants notified
24 January - 03 February 2017
|Planning and preparation for local marketing activities
06 February - 28 April 2017
|Local marketing activities delivered
Friday 12 May 2017
|Final report due to VicHealth|