Last updated: 05 Mar, 2019

Applications are now closed.

Victorian local councils are invited to apply for a local area marketing grant to promote VicHealth’s highly successful This Girl Can – Victoria campaign, celebrating women who are all kinds of active.

Launched in 2018, the campaign has already inspired more than 285,000 Victorian women to get active so far. The campaign focuses on Victorian women aged 18 and over who are less active and aims to empower them to get active whenever, wherever and however they choose – without worrying about being judged.

Grants of $10,000-$15,000 (excluding GST) are available for councils to promote the campaign to women in their local community, and encourage women to get involved in local physical activity opportunities.

Funded councils will extend the This Girl Can – Victoria campaign by promoting the campaign within their local communities.

Assessment and funding recommendations will be made on a rolling basis so we encourage you to apply early for the best chance of success.


To be eligible for the This Girl Can – Victoria local area marketing grants, you must:

  • be a Victorian local council
  • register as a campaign supporter via the This Girl Can – Victoria website, agree to the terms and conditions and complete a brief Supporter Orientation Program the first time you login to the Campaign Supporter Hub.
  • agree to the Funding Terms and Conditions.

Councils may work together with local sporting facilities or clubs to form a partnership application, however, funding will only be paid to the council, and the council must take the lead to administer funding on behalf of all partners.

Key documents


Please read these key documents:

This Girl Can – Victoria local area marketing grant guidelines (PDF, 332 KB)

This Girl Can – Victoria local area marketing grant terms and conditions (PDF, 321 KB)

How to use this marketing grant (PDF, 370 KB)

VicHealth’s Privacy Statement

VicHealth’s Website Terms of Use

Important dates 



Grant applications open

1 Feb – 1 Mar 2019

Grant applications assessed & awarded (rolling)

Mid-Feb – mid-Mar

Councils deliver local area marketing activities

Early Mar – 12 May

Councils submit reports

June 2019


For more information about This Girl Can – Victoria, visit and join the community on Facebook, Twitter and Instagram.