Victoria and VicHealth achieved a world first in the 1980s with its buy-out of tobacco industry sponsorships of sporting clubs and events. It was a bold move. It was also a demonstration of the kind of out-of-the-box thinking required to win some attention to preventative health messages.
Forty years on, we know that having an impact on the health of the community means equipping ourselves not just with a deep understanding of the emerging health issues, but also with the tactics being used by vested interests, actively or otherwise, to undermine the good work of the health promotion sector. Our latest stories provide plenty of inspiration for these new challenges, including:
the urgent need for those working in health promotion to get savvy (and even sassy) in how they engage digital audiences
the powerful insight that stakeholder resistance is an inevitable part of the process of social change
the proof that an authentic understanding of the barriers to healthy living can produce campaigns like This Girl Can that achieve extraordinary cut-through with our community.
We’re also taking an in-depth look into loneliness, a condition with potentially devastating impacts on physical and mental health that is emerging as one of the most significant public health issues of our time.
We hope these stories provide you with some valuable thought-starters as you continue to work towards the future good health and wellbeing of all Victorians.
Chief Executive Officer