The recent launch of the This Girl Can-Victoria campaign is a reminder of just what it is that makes VicHealth such a unique player in health and wellbeing in this country.
We are enormously proud of the underlying research that unearthed some fascinating insights about what keeps women from being physically active: things like a fear of being judged because of a lack of skills or experience, or worrying about how we look, or feeling uncomfortable or even intimidated in some of the environments where physical activity usually takes place.
And we are excited to have worked with Sport England, the creator of This Girl Can, to take a campaign approach with demonstrated impact and reinterpret it for an Australian audience, to great effect.
It’s proof that our commitment to evidence-based actions and resource-effective collaborations allows us to kick start conversations among our partners and in the community that are authentic, meaningful and relevant – and that genuinely contribute to better health outcomes for all Victorians.
I am conscious, however, that the barriers to good health and wellbeing continue to grow more complex as technology-driven change transforms our social structures and our lived experiences. At VicHealth, we want to know more about the emerging issues of time-poverty, loneliness and future work-readiness, and to understand how we can contribute to solutions that will ensure all Victorians have the opportunity to lead healthy and productive lives into the future.
I sincerely hope the stories we share with you support your understanding of the issues and provide you with some inspiration to continue your good work.