Category description


The way we communicate about health and wellbeing matters.

This category acknowledges an effective and innovative health promotion campaign and/or communications activity.


Key Dates

 Friday 1 October 2021  Nominations close 6.30pm AEST
 October/November 2021  Nominations assessed
 December 2021  Finalists announced
 Early 2022  2021 Victorian Health Promotion Awards event

Entry requirements

  • Most of the work associated with the nomination must have been completed between 1 July 2019 and 30 June 2021. 
  • All entries must relate to organisations, initiatives and/or individuals doing work that benefits the health and wellbeing of the Victorian community through health promotion.  
  • Health promotion is the act of supporting governments, communities, and individuals to cope with and address health challenges to prevent disease and to improve health and wellbeing. We’re looking for projects that improve physical and mental health by tackling issues such as access to healthy food, keeping communities active and bringing people together to prevent loneliness and social isolation. We’re also interested in projects that have helped to reduce harm from things like alcohol, junk food, drugs, smoking and gambling. 
  • We won’t be considering initiatives/projects that prevent or treat specific diseases or addictions. 
  • The judges’ decision will be final. 
  • The entrant acknowledges and agrees that VicHealth may reproduce, broadcast and communicate materials submitted for the purpose of promoting the award. 

Judging criteria

  • Summary (max. 100 words / max. 1 min)
    • In your summary, tell us:
      • Why are you nominating this marketing campaign/initiative?
  • Project description (max. 200 words / max. 2 mins)
    • Tell us about your marketing/campaign including:
      • What was the campaign objective? 
      • How did your marketing campaign aim to reach? 
      • Did you partner with any other organisations? If so, who were they?
      • What was the budget?
  • Outcome (max. 200 words / max. 2 mins)
    • In your outcome, tell us:
      • Did you marketing campaign achieve your objectives?
      • How did you measure success?
      • How impact did your campaign have on the target audience?

How to enter

Submit your nomination online before 6.30pm Friday 1 October at

All nominations must be submitted through the online platform.

Nominations can either be:

Written (through the online platform)


Video (recorded on your device (camera, smartphone, tablet etc) then uploaded on the online platform)


Learn more about our other award categories



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