04 May, 2010 Last updated: 14 Nov, 2014

A VicHealth survey on community attitudes shows strong support for a levy on alcohol and junk food advertising, and for an end to alochol sponsohip in local sports clubs if there are funds to replace lost revenue.

New research reveals that three quarters of the population support a levy on alcohol and junk food advertising, if the funds raised are used to replace alcohol and junk food sponsorship in community sports clubs.

The survey also finds that more than four out of five Victorians would like to see an end to alcohol sponsorship in all local sports clubs provided there are funds to replace lost revenue.

The research, conducted by the Victorian Health Promotion Foundation (VicHealth) in November 2009, involved a random survey of 1,500 Victorians on community attitudes around community sports clubs, alcohol and junk food.

“More than two million Victorians play community sport. Thousands of community sports clubs play a vital role in the health and wellbeing of members of most households across Victoria,” said VicHealth Chief Executive Officer, Todd Harper.

“Eighty-three per cent of Victorians think it’s time to end alcohol sponsorship of local sports clubs if funds can be found to replace lost revenue.

“Alcohol consumption was identified as the leading unhealthy aspect of local sports clubs, ahead of overbearing parents and fights between attendees.”

 “And nearly three out of four Victorians also say their local sports club would be more family-friendly if less alcohol was consumed,” Mr Harper said.

“Eighty-five per cent of all Victorians said community sports clubs should reduce the sale and consumption of junk food to protect children’s health.

“The survey provides evidence of strong community support for governments to work with local sports clubs to improve the responsible consumption of alcohol and healthier food choices.

“These results suggest that improved approaches to alcohol and junk food would make clubs more family-friendly and increase participation in clubs.

“Creating new funding streams that don’t rely on alcohol and junk food would allow sport to focus on what it’s good at – creating healthy environments that encourage participation in clubs,” Mr Harper added.

Download Community Attitudes Survey: Healthy Community Sporting Environments and fact sheet  

This research was approved by the Monash University Human Research Ethics Committee.

For more information, please contact VicHealth: Antony Balmain, Media Coordinator, Tel 03-9667 1373 or Mob 0413 627 336.