Last updated: 26 Jul, 2018

This research provides information on drinking behaviours of Generation X and Baby Boomers in sports bars, the construction industry and rural and remote areas.

In 2016, VicHealth commissioned La Trobe University’s Centre for Alcohol Policy Research to examine alcohol cultures in middle- and older-age groups in Victoria – Generation X, born 1965 to 1980, and Baby Boomers, born 1946 to 1964.

The research applies the Alcohol Cultures Framework to guide the exploration of factors that socially shape the way people drink, providing the evidence to inform future VicHealth-funded alcohol culture change interventions operating at the subpopulation level.

To identify cultures of risky drinking for targeted interventions, researchers drew upon three methods: analysis of existing survey data, literature review and stakeholder consultation. Following multiple rounds of consultation and consideration of potential project impact, the following drinking cultures were explored: