Tobacco smoking is the leading preventable cause of death and disease in Victoria. It costs 4000 lives and $5 billion each and every year.

World-leading innovation – led by VicHealth in partnership with Quit Victoria, the Department of Health and others – has halved the rate of Victorians who smoke regularly to an all-time low.

VicHealth was established in 1987 with a tax on tobacco, pledged as part of the Victorian Tobacco Act of that year. Since then, we have been a leading light in the fight for a healthier, smoke-free Victoria.

Adult smoking rates

The most recent data (2012) shows that 13.3% of Victorian adults regularly smoke, down from 18.3% in 2005.

Despite the achievements in reducing overall smoking prevalence in the general Victorian population, smoking rates are higher amongst the most socially and economically disadvantaged groups. As such, a key focus of our current investment in Quit Victoria is to engage with partners to increase the reach and impact of smoking cessation within high smoking rate populations.

Plain packaging

Australia sealed its leadership in tobacco control with the world-first legislation on plain packaging of cigarette products, which came into effect in December 2012. In addition to mandating the removal of branding on packs, the size of the graphic warnings on the front of packs has increased to 75%. This was a historic step towards building a smoke-free, healthier generation.

Quit Partnership

VicHealth is a major funder of Quit Victoria and through this investment we support tobacco control activity to reduce smoking prevalence.

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Tobacco prevention research

VicHealth is funding projects which aim to reduce the harms from tobacco and help more Victorians live smokefree.

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Tobacco harm reduction

VicHealth has been engaging with members of the international tobacco control community to discuss the place of a harm reduction approach as part of the Australian tobacco endgame.

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Creating Smokefree Environments

VicHealth has a long history of working with sport and the arts to promote the smokefree message and to create smokefree environments.

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