The Top Spin competition shows the power of young Victorians voices and their concerns on alcohol industry tactics.
About Top Spin
In 2018, VicHealth developed a state-wide competition – Top Spin – where young Victorians aged 18-29 years developed their own creative communications to express their views on booze culture and the role of the alcohol industry.
The competition ran over a five-week period, with entries submitted as a text, image or a short video.
Each week a judging panel of young people, creative professionals and health experts award
- a $1000 cash prize as the major winner, and;
- a $100 cash prize as the people’s choice who received the most likes.
The initial pilot year achieved promising results, with 233 entries submitted and over 4,000 unique visits to the dedicated website.
Top Spin 2018 has shown the power of young adult voices and their ability to highlight the different aspects of Victoria’s alcohol related harms and how this is influenced by the alcohol industry. In fact, 92% of participants surveyed showed increased concern about the role of the alcohol industry.