Author: VicHealth works with health promotion experts to create a Victoria where everyone can enjoy better health and wellbeing.

Any information mentioned is accurate at the time this article was first published (28 February 2020). 

Fact 1: Nearly half of all alcohol ads on TV air during sport matches.

Sport or alcohol: what are you really watching? Felix, a 21 year old from
Melbourne, made this image of a football filled halfway with alcohol,
to represent the fact that nearly half of all alcohol ads on TV air during
sport matches.

Fact 2: 118 alcohol ads played during the 2018 AFL Grand final.

118 alcohol ads played during the 2018 AFL Grand Final. Karl, a 22 year old from Melbourne, made 
this image to question what AFL fans are really watching (sport or alcohol ads)?

How does the alcohol industry influence me?

The alcohol industry are champion ‘spin doctors’ who play us through their tactics – making us think alcohol is all fun and good times while knowing it causes a lot of hurt.

Have you noticed booze advertising taking over your sports?

Where does this information come from?

We're sharing key facts from research to help you separate the fact from fiction.

Learn all the facts here.