Do AFL alcohol sponsorships even make sense? Get the facts.
Author: VicHealth works with health promotion experts to create a Victoria where everyone can enjoy better health and wellbeing.
Any information mentioned is accurate at the time this article was first published (16 March 2020).
Fact 1: 17 out of 18 men’s AFL clubs accept money from alcohol companies to promote brands and products to footy fans.
17 out of 18 men’s AFL clubs accept money from alcohol companies to promote brands and products to footy fans, but do alcohol sponosorships in AFL even make sense? Rhys, a 22-year-old from Melbourne, created this image in response to the sneaky tactics the alcohol industry uses to make booze and sport go hand in hand.
Fact 2: 118 alcohol ads aired during the 2018 AFL Grand Final.
Do alcohol sponsorships in AFL even make sense? Alex, a 22-year-old from Melbourne, made this image of an alcohol bottle with a football in the top to represent the fact that 118 alcohol ads played during the 2018 AFL Grand Final.
How does the alcohol industry influence me?
The alcohol industry are champion ‘spin doctors’ who play us through their tactics – making us think alcohol is all fun and good times while knowing it causes a lot of hurt.
Have you noticed booze advertising taking over your sports?
Where does this information come from?
We’re sharing key facts from research to help you separate the fact from fiction.
Learn all the facts here.