11 Apr, 2014 Last updated: 27 Jan, 2015

A young Victorian has won a statewide search – and won $5,000 – by inventing a name for the point during a night out when clear thinking turns to more drinking.

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A young Victorian has won a statewide search – and won $5,000 – by inventing a name for the point during a night out when clear thinking turns to more drinking.

VicHealth and the Victorian Government’s Name that Point campaign had more than 45,000 web visitors and 135,000 views of the campaign’s YouTube clips. Twelve individuals who submitted a name for the competition were chosen as finalists from more than 1,800 entries.

The official winner of the competition is ‘The ‘Chill’ Point’, submitted by Michael Sanders, 24. Michael describes The Chill Point as ‘the point in the night where you have to chill out, reassess and have clarity so you can continue your night in a safe and fun manner’.

Minister for Mental Health Mary Wooldridge said Michael’s entry received the most votes and also demonstrated insight into what the campaign was all about.

"The Chill Point actually comes before someone gets drunk – when they’re still thinking rationally. It’s that point when we decide to take it easy and wake up regret free – and without a hangover," Ms Wooldridge said.

"The thinking behind the Name that Point campaign was that, if we could all recognise this point, we might start making better drinking decisions."

Other ‘points’ that made the final shortlist included: The Pint of No Return, Regretsville, Blurry, Home/Hangover, Obnoxification, Beer Pressure, Slow Down, Cheers to Tears, Am-beer-guous, Whiskey to Risky, and the Changening Point.

VicHealth CEO Jerril Rechter said the competition revealed some plain truths about Victorian’s relationship with alcohol, with 84 per cent of participants agreeing that Australians need ‘to change the way we drink’.

"This campaign was about more than just a catchy name. We asked tens of thousands of participants to share their stories about alcohol and answer questions about attitudes towards heavy drinking," Ms Rechter said.

"This is exactly the conversation we as a society need to have right now – to come up with solutions as a community."

Ms Wooldridge said the Name that Point campaign was a key initiative in the Victorian Government’s Reducing the alcohol and drug toll: Victoria’s plan 2013-2017.

"At the end of this campaign, we hope more young people will feel that getting drunk isn’t the done thing on a night out and this will lead to a more positive drinking culture," Ms Wooldridge said.

As part of the Name that Point campaign, visitors to the website also answered questions about Victoria’s drinking culture. The answers revealed:

  • 84 per cent think Australians need ‘to change the way we drink’;
  • 96 per cent admit to having a drink before getting to the bar and 35 per cent are ‘pretty drunk’ by the time they arrive;
  • 46 per cent described going beyond the ‘Chill Point’ as ‘regretful’ or ‘embarrassing’;
  • 34 per cent said they remember nothing after passing that point;
  • 32 per cent said they did not feel safe out of the town after 1am. A further 17 per cent said it depended on the area and 18 per cent said they felt OK if they were with friends, but not alone;
  • 11 per cent said the aim of a night out was to ‘sink some serious drinks’ but the majority didn’t go out with the intention to get drunk; and
  • overall, 30 per cent say it is good to get drunk once in a while. Another 19 per cent also said it should only be on ‘special occasions’. But 19 per cent said it was never OK to get drunk.

Media contacts:

Sheena Campbell 0408 496 213 [email protected] (Minister Wooldridge)

Helen Walsh 0435 761 732 [email protected] (VicHealth)