For Changing The Game recipients Last updated: 10 Mar, 2017

Applications are now closed.

Back to Female Participation in Sport Program

VicHealth’s focus on advancing gender equality in sport


Gender equality is a critical determinant of health and wellbeing. Females remain under-represented in sport – both on and off the field – in participation, media coverage and leadership positions. These inequalities send a damaging message, not just to our female athletes but to all women and to our society as a whole.

Sport provides a valuable setting to change social norms, attitudes and culture to advance gender equality. VicHealth has been proudly championing the important role women all over Victoria and Australia play in society, and in today’s context, in sports participation, leadership, management, media and as professional athletes.

VicHealth’s focus on women in sport forms part of our overarching commitment to achieving gender equality across the community and building a culture of respect and non-violence.

What is the VicHealth’s Advancing Gender Equality in Sport for Women and Girls: Female Participation in Sport Extension Program?

VicHealth is offering the six State Sporting Associations (SSAs) and National Sporting Organisation (NSO) currently funded through the existing VicHealth Changing the Game (CTG) program the opportunity to apply for funding to extend the reach and scale of their existing CTG programs and products for women and girls. Existing CTG programs and products will need to be tailored to engage one of the four female life stages

We want to work with sport organisations who can get thousands more females active through creating new participation opportunities that are specifically tailored to engage one of the four female segments

VicHealth will partner with a small number of SSAs and NSOs across either the new participation program and/or the CTG extension program who can help us make the greatest impact on increasing participation levels of less active females through sport in Victoria.

CTG sports can apply to extend existing CTG programs and products OR to create a new opportunity (visit www.vichealth.vic.gov.au/funding/advancing-gender-equality/participation for details).

CTG sports cannot apply for both streams of funding

Who can apply? View more

Only the six SSAs and NSO funded under the current VicHealth CTG Program can apply under the CTG extension.

  • AFL Victoria – AFL Active
  • Tennis Australia in partnership with Tennis Victoria – Get Into Cardio Tennis
  • Netball Victoria – Rock Up Netball
  • Cycling Victoria – Social Spin
  • Gymnastics Victoria – Move My Way
  • Surfing Victoria – Coasting

In addition:

  • CTG SSAs and NSO must conduct funded activities in Victoria.
  • CTG SSAs and NSO have acquitted previous grants awarded to it by VicHealth (to the satisfaction of VicHealth).
What's on offer? View more

Your CTG SSA or NSO could share in up to $3.6 million in funding to extend the reach of your existing CTG participation product or program to engage less active women and girls. However, the period of additional funding for extending CTG programs and products is 12–18 months (as determined by the VicHealth assessment panel).

CTG sports can apply to extend existing CTG programs and product OR to create a new opportunity. CTG sports cannot apply for both streams of funding.

The allocation of the total $3.6 million funding pool will be considered in respect to the best applications from SSAs or NSOs who propose a new opportunity alongside applications from any of the six CTG sports to extend the reach of existing CTG programs and products.

What type of extension opportunities does VicHealth want to invest in? View more

CTG sports will need to consider where you are best placed to extend the reach and scale of your existing CTG participation opportunity and how it can be tailored for less active women within one of the four female segments VicHealth has identified.

Your participation opportunity will continue to engage females who haven't been involved in your sport before or re-engage past participants who are no longer involved in your sport. The opportunity will need to:

  • extend (scale) the geographical reach of your existing program or product
  • repurpose or modify (as required) your existing CTG program or product for one of the four female life stages. It may mean tweaking your CTG program to specifically meet the needs of a different age group than you previously engaged, e.g. adapting the program from engaging single adults to engaging mothers.

You will need to demonstrate your CTG product or program has been customised to the female group you wish to engage in terms of the product itself, recruitment, promotion and engagement approaches.

As part of the funding requirements, VicHealth must continue to be recognised as a founding partner of the program and be provided premium rights to promote the VicHealth brand and partnership.

Which four female life stages does VicHealth want to get more active? View more

As part of VicHealth’s commitment to increasing physical activity among less active Victorians we commissioned a study to help us understand the characteristics of different female life stages or segments. We wanted to know what impacts upon their lives and influences them in their decisions around physical activity. We also wanted to know the best ways to inspire and engage them to increase their participation in sport and physical activity.

As a result of this study, VicHealth has identified four age segments of women and girls that are the most suitable for sports to engage because they include:

  • large numbers of females who are currently the less active
  • are ready and motivated to consider getting involved in more physical activity
  • are open to participating in sport.

The four female life stages which are a key focus for this program are less active:

Read more about each of the life stages snapshots here.

Workshops View more

To help build your application VicHealth will host workshops that will provide further detail on the critical information for VicHealth’s Advancing Gender Equality in Sport for Women and Girls: Female Participation in Sport Program:

The workshop will:

  • provide further detail on the critical information for VicHealth’s Advancing gender equality in sport for women and girls: female participation in sport program
  • take you through the application materials and process
  • provide further detail and insights into each of the four life stages of women and girls that VicHealth has identified
  • assist sports to consider and apply the key insights on each of the four female segments in respect to new participation opportunities
  • support sports to refine your ideas
  • answer any questions sports might have regarding the program.

Workshops will be held at VicHealth Seminar Room 1, 15 –31 Pelham St, Carlton 3058

You must register to attend your preferred workshop using the links for your selected date

  • Participation workshop 1: Monday 13 February 2017 1.00 pm-5:00 pm. Register here.
  • Participation workshop 2: Tuesday 14 February 2017 1.00 pm-5:00 pm. Register here.

Both workshops will be identical so you only need to attend one, not both. It is recommended that no more than three representatives per organisation attend the same workshop.

Key dates View more

Date

Activity

31 January 2017

Launch of VicHealth’s Advancing gender equality in sport for women and girls: female participation in sport program

3 February 2017

CTG extension funding opens for the six VicHealth funded CTG sports

13 February 2017

Program workshop 1*: hosted by VicHealth

Registration via Eventbrite https://changing-our-game-participation-workshop-1.eventbrite.com.au  

14 February 2017

Program Workshop 2*: hosted by VicHealth

Registration via Eventbrite https://changing-our-game-participation-workshop-2.eventbrite.com.au  

10 March 2017

Applications close 2:00 pm

Week commencing 13 March 2017

Applications assessed and shortlisted

21 March 2017

Shortlisted organisations notified of interview time*

23 March 2017

Shortlisted organisations interviewed by VicHealth (as required)

11 April 2017

VicHealth assessment panel

May 2017

Final VicHealth approval

Late May 2017 (anticipated)

Organisations notified of outcome of application

June 2017

Contracting of successful organisations

July 2017

Program commences from 1 July 2017

Important documents View more
Apply View more
Applications are now closed.