05 Mar, 2014 Last updated: 08 Nov, 2018

VicHealth has joined forces with Free is Better to hand out more than 4000 bottles of water in and around bars and nightclubs in the CBD, Fitzroy, St Kilda and Docklands this weekend.

VicHealth has joined forces with Free is Better to hand out more than 4000 bottles of water in and around bars and nightclubs in the CBD, Fitzroy, St Kilda and Docklands this weekend.

The oxo-biodegradable bottles of water are being given away to promote VicHealth’s Name that Point campaign. The campaign aims to get people talking about alcohol and the role it has in Australian culture.

The water will be handed out after dark by Free is Better staff at the following venues:

• Friday 7 March: The Laundry Bar, Platform One, Marrakesh, Alumbra, Seven Night Club
• Saturday 8 March: The Laundry Bar, Camino, The Key Club, Boney, The Corner Hotel

Name that Point is VicHealth and the State Government’s summer initiative that encourages people to come up with a name for that point in the evening when clear thinking can turn to more drinking. There is a $1000 weekly prize for the most votes and a $5000 prize for the winning name.

To date, the campaign has had more than 1100 entries and the YouTube video hits are set to tip 100,000.

VicHealth CEO Jerril Rechter said: “People are concerned about alcohol at the moment and a lot of these conversations are shifting to our culture and what drives us to drink a lot on a night out.

“By teaming up with Free is Better, we’re hoping to help inspire these types of conversations while young people are out socialising. It’s an opportunity to help them reflect on drinking while they take a break to have some water.”

Marketing Director at Free is Better, Hwi So, described the partnership with VicHealth and Name that Point as a ‘perfect fit’.

“When we first heard of the campaign we thought it was really clever. A couple of our interns picked it up so you know it was reaching the Gen-Y audience already. With our good relationships with venues and event organizers and VicHealth’s campaign aimed at Melbourne’s youth nightlife culture, we believe we can achieve what the 2a.m. lockout in Sydney fails to communicate.”

Check out Name that Point here.

 
Media contact
VicHealth: Jane Gardner, 03 9667 1319 / 0435 761 732 jgardner@vichealth.vic.gov.au