VicHealth has identified five life stages that give insights for engaging Victorians in physical activity.
In 2015, VicHealth commissioned research to identify key segments of Victorians based on their levels and type of physical activity. The research found that there are five distinct ‘life stages’ which have common themes as well as unique attributes that influence physical activity behaviour. These stages are youth, young adults, parents, adults without children and retirees.
The research explores the attitudes and barriers to physical activity for Victorians at each life stages, and considers what would motivate them to change their existing behaviours.
Youth (PDF, 89 KB)
Young adults (PDF, 101 KB)
Parents (PDF, 113 KB)
Adults with no children (PDF, 103 KB)
Retirees (PDF, 120 KB)
Female participation in sport
This resource originally focused on female participation in sport, as women face specific barriers and challenges. This research is presented below: