27 Aug, 2015 Last updated: 27 Aug, 2015

By Dr Bruce Bolam, Executive Manager Programs, VicHealth

Dr Bruce Bolam

First published in The Age newspaper, 27 August 2015.

What an incredible year for our sportswomen.

The Diamonds clinched the netball World Cup, our swimmers claimed gold in Russia, the Matildas had an unprecedented run at the World Cup and now the Southern Stars are on the cusp of an Ashes victory. 

How thrilling that a fortnight after the first women's AFL game was broadcast on free-to-air TV, the Nine Network is bringing our world-class women's cricket team straight to our living rooms for the final match of the series on Monday. 

VicHealth has a particular interest in women's sport. Evidence shows women of all ages are less active than men, and this month we announced a $1.8million investment to get more women active through sport to improve their health and wellbeing.

"The media plays a critical role in raising the profile of women's sport and championing the important role women play in sport both on and off the field."

I hope these are the first of many televised games and the start of women's sport getting the coverage it deserves.

- Bruce