Are you a State Sporting Association who can improve access to and promotion of water as the drink of choice?
VicHealth is supporting State Sporting Associations (SSAs) to make it easier for players, members, coaches, spectators and volunteers to choose water as the drink of choice in community sporting environments.
Through this grant round, up to 20 SSAs will receive funds to recruit local associations or clubs to trial ‘nudges’ in canteen/retail food outlets, at junior programs or regular events where packaged sugar-sweetened beverages (SSBs), such as soft drinks, sports drinks and energy drinks are available. The ‘nudges’ can involve changing the placement, price, product or promotion of packaged drinks to promote water as the drink of choice in community sporting associations and clubs.
The focus for this grant is to promote water as the drink of choice, however SSAs can also trial a ‘nudge’ to promote healthy food choices which are classified ‘Green’ according to the Victorian Government’s Healthy choices: food and drinks classification guide (DHHS, 2015).
What is a nudge?
A ‘nudge’ is designed to encourage consumers to make healthier choices, by changing the placement, product, pricing or promotion of healthier food and drinks in preference to unhealthy options. For example, sugary ‘red’ drinks are not displayed in drinks’ fridges.
State Sporting Associations should apply if:
- you want to make it easier for sporting communities to choose water as the drink of choice
- you have the support of a local association or club to make water the drink of choice
- you can provide baseline data before the ‘nudge’, implement the ‘nudge’ and evaluate outcomes within 3 months of receiving the funds from VicHealth
What is on offer?
What we will fund
State Sporting Associations can receive up to $5,000 to plan, trial and evaluate a ‘nudge’ to promote healthy food and drinks in a canteen/retail food outlets, during junior programs or at regular events.
SSAs who identify more than one local association or club to participate in the ‘nudge’ trial can apply for more than one grant up to $5,000 each. Each grant must be submitted individually and will be evaluated separately.
The funding is provided for data collection, implementation expenses and staffing costs incurred to collect baseline data, implement the ‘nudge’ and evaluation, for example:
- Production of artwork for collateral such as posters, stickers, flyers etc
- Reimbursement of staff hours for data collection, implementation and evaluation of the ‘nudge’