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19 May 2020

Alcohol Culture Change Projects

The notion of ‘drinking culture’ or ‘alcohol culture’ is commonly referred to across public health, the media, and the alcohol industry to highlight a problem with the Australian drinking culture and the need for it to change.

Alcohol Harm Prevention

24 Sep 2014

Campaign to tackle binge drinking in young people

The No Excuse Needed campaign is set to challenge a pervasive alcohol culture that aims to empower young Victorians to make responsible decisions about their drinking.

Alcohol harm prevention

11 Apr 2014

Campaign encourages young people to find their chill point

A young Victorian has won a statewide search – and won $5,000 – by inventing a name for the point during a night out when clear thinking turns to more drinking.

Alohol cultural change

11 Dec 2013

Victorians invited to say hello to Sunday mornings

VicHealth has joined forces with Hello Sunday Morning (HSM), an initiative to encourage Victorians to press pause on their drinking.

Alcohol cultural change

29 Sep 2014

No Excuse Needed campaign

VicHealth's No Excuse Needed campaign aimed to drive culture change by challenging perceived social norms around drinking.

Alcohol cultural change

26 Nov 2013

Alcohol Cultural Change Project 2013-2015

VicHealth's research has shown us that drinking is seen as normal in most social situations, from funerals to children's birthday parties, to the footy and everything in between.

Attitudes to drinking

08 Dec 2020

Alcohol Culture Change Initiative 2016–2019

VicHealth is investing more than $3 million to change cultures of risky drinking in Victoria.

Preventing harm from alcohol