Home Our Health Vaping Share Share Share Copy Link Copy Link Facebook LinkedIn Twitter Email Vaping The impact on young people 8 Sep 2023 News 3 min read Scroll down On This Page Nicotine for a new generation Tobacco industry tactics Statistics Chemicals Hooking a new generation on nicotine Sacrificing children for profits What marketing tactics are big tobacco and vaping companies using on our kids? Product design Marketing Labelling More statistics Share Share Share Copy Link Copy Link Facebook LinkedIn Twitter Email Nicotine for a new generation Tobacco industry tactics Statistics Chemicals Hooking a new generation on nicotine Sacrificing children for profits What marketing tactics are big tobacco and vaping companies using on our kids? Product design Marketing Labelling More statistics Share Share Share Copy Link Copy Link Facebook LinkedIn Twitter Email “I started vaping because all my friends were doing it and it tasted good. So I thought, ‘why not?’. After a night out vaping my throat would hurt and I’d be coughing all day. If vapes were hard to get I wouldn’t have bothered. But they’re so easy to get” Georgia Year 12 student Title Hooking a new generation on nicotine Body The vaping industry, backed by big tobacco, are deliberately targeting our kids with these products which are loaded with toxic chemicals, despite knowing they are harmful and highly addictive. Most young people who use e-cigarettes have never used traditional cigarettes. But we also know young people who vape are three times as likely to go on to use traditional cigarettes. Tobacco industry tactics Sacrificing children for profitsThe dangers of e-cigarettes are very scary and real – multinational tobacco and vaping companies are using sneaky digital marketing tactics to directly target teenagers and young people through social media to drive sales. And it’s our children who suffer as a result. What marketing tactics are big tobacco and vaping companies using on our kids?The toxic fumes from e-cigarettes are dangerous and don’t belong in our lungs.The vaping and tobacco industry is using every trick in the book to hook a new generation of Australians on these highly addictive products, such as: Product designProducing e-cigarettes with sweet flavours, such as cola ice and candy floss, and creating devices that are brightly coloured and with discrete packaging, designed in ways that appeal to young people. Marketing Using social media extensively to market and sell vaping products to young people, with vape challenges promoted across TikTok and YouTube. This content is often sponsored by tobacco and e-cigarette companies and endorsed by influencers with large social media followings. LabellingMislabeling nicotine e-cigarettes as ‘non-nicotine’ so they are easily available at convenience stores and online without a doctor’s prescription. 47% of Australians vape A national sample surveyed Australians aged between 15–30 years and found that almost half reported being either current users (14%) or having used e-cigarettes in the past (33%). But only 1 in 3 understand what's in them Our National E-Cigarette Awareness and Attitudes Survey revealed that only 1 in 3 young people and parents understand what's in an e-cigarette. More statistics Mental health concerns Around 2 in 3 (64%) young people were concerned about the impact of vaping on the mental health of their friends and peers Young people see dependency Almost 2 in 3 (63%) young people said they know someone who is dependent on vaping Trusted support needed Just over 1 in 3 (38%) young people know where to seek support for vaping E-cigarettes can contain up to 200 dangerous chemicals, such as poisons found in weed killer and paint stripper, that are inhaled deep into the lungs. The impact of vaping on our health Article 3 min read 8 Sep 2023 Commercial & economic systems Social media How vaping advertisers target young people Research and publications 7 min read 15 Sep 2023 Commercial & economic systems Related content World Health Summit Vaping Roundtable Media release 5 min read 23 Apr 2024 Media Release We must end vape menance Article 2 min read 22 Mar 2024 Vaping VicHealth welcomes proposed landmark e-cigarette legislation Media release 2 min read 21 Mar 2024 Vaping New research reveals key insights to help tackle teen vaping Media release 5 min read 6 Mar 2024 Partner release Vaping conversation guide for parents Resources and downloads 14 min read 15 Feb 2024 Vaping Commercial & economic systems What young people are doing about vaping Article 8 min read 12 Jan 2024 Vaping Commercial & economic systems Australia leads once again: VicHealth welcomes passing of globally groundbreaking tobacco legislation Media release 2 min read 6 Dec 2023 Vaping , Tobacco prevention Media Release VicHealth welcomes landmark import ban on vaping Media release 2 min read 27 Nov 2023 Vaping Media Release New Quit campaign just launched Media release 3 min read 15 Nov 2023 Vaping , Tobacco prevention Partner release Bad Vapefluence: Teaching kids to hide vapes from parents & making vaping glamourous Media release 4 min read 25 Sep 2023 Vaping Media Release How vaping advertisers target young people Research and publications 7 min read 15 Sep 2023 Vaping , Research Commercial & economic systems VicHealth welcomes groundbreaking laws in the fight against big tobacco Media release 2 min read 13 Sep 2023 Vaping , Tobacco prevention Media Release Vaping: everything we know so far Article 1 min read 11 Sep 2023 Vaping , Research Commercial & economic systems The impact of vaping on our health Article 3 min read 8 Sep 2023 Vaping Commercial & economic systems The impact of vaping on our environment Article 2 min read 8 Sep 2023 Vaping The impact of vaping on young people Article 3 min read 8 Sep 2023 Vaping Jump to Share Share Share Nicotine for a new generation Tobacco industry tactics Statistics Chemicals Hooking a new generation on nicotine Sacrificing children for profits What marketing tactics are big tobacco and vaping companies using on our kids? Product design Marketing Labelling More statistics Discover Vaping Back Share Share Share Copy Link Copy Link Facebook LinkedIn Twitter Email