VicHealth is the world’s first health promotion foundation. We were established by the Victorian Parliament as part of the Tobacco Act of 1987.
This Act set the standard for international best practice by banning outdoor tobacco advertising and using cigarette taxes to fund anti-smoking campaigns and buy out the tobacco sponsorship of sport and the arts.
The impact on smoking has been dramatic. Sponsorship has gone from sports and arts events; tobacco advertising cannot be found in media or sporting fields, most workplaces and public spaces are smokefree, the legal age to purchase tobacco has increased to 18 years, the number of adult smokers has almost halved, and branding has been removed from tobacco product.
The fact that it was such a good idea is emphasised by the continuing work of VicHealth and by the establishment of health promotion foundations in other Australian states, as well as countries such as Thailand, Switzerland, Austria, the Philippines and Malaysia.
The Story of VicHealth provides an overview of VicHealth from its inception in 1987 to the present day.