Influencing Gen Vape Summary Report

Influencing Gen Vape: Unveiling insights into segments of teen vaping is an Australian-first research project that categorises young people into distinct segments, decoding their motivations, attitudes and behaviours towards vaping.  

As part of the research, online surveys and in-depth conversations were held with 3,699 teenagers 12-18 years from across Australia between July – September 2023.

This summary report outlines what you need to know. Seven segments were created based on teens’ motivations and attitudes towards vaping, as well as their current behaviours. These segments were not decided by age.

The research points to a need for targeted interventions to be tailored to the different segments.

Organistions and individuals working to address teen vaping can use this snapshot to inform their work. Understanding which segment/s your audience are in will point you to specific intervention ideas, as well as key watch outs and messages to highlight.

The research was conducted by The Behaviour Change Collaborative in partnership with VicHealth.