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This Girl Can

A VicHealth campaign

Inspiring women to get active – however, wherever and whenever they choose, without being judged. 

A group of women wearing activewear, dancing and smiling

About This Girl Can


  • By: VicHealth in partnership with This Girl Can ambassadors  

  • For: Victorian women and their supporters providing ways to get active  

What: This Girl Can – Victoria celebrates and supports Victorian women to embrace physical activity in a way that suits them. It’s an empowering campaign from VicHealth, based on Sport England’s highly successful This Girl Can campaign.  

When: Since 2018, This Girl Can – Victoria has inspired women year-round, including an annual This Girl Can week with a focus on free and low-cost activities available to women.  

Where: Across Victoria 

Why: Victorian women have told us that a big part of not trying new activities or getting involved in sport is a fear of being judged, or not being fit enough to start. 

A photo of a This Girl Can ambassador dancing A photo of a This Girl Can ambassador swimming

A photo of a group of women jumping to catch a football

Find out more

Head to the This Girl Can website for videos inspiring women to get active, plus information on how you can support Victorian women embrace physical activity in your community. 

Artwork by Dexx (Gunditjmara/Boon Wurrung) ‘Mobs Coming Together’ 2022
VicHealth acknowledges the Traditional Owners of the land. We pay our respects to all Elders past, present and future.
This website may contain images, names and voices of deceased people.

VicHealth acknowledges the support of the Victorian Government.

Artwork Credit: Dexx (Gunditjmara/Boon Wurrung) ‘Mobs Coming Together’ 2022, acrylic on canvas. Learn more about this artwork.