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Top Spin

A VicHealth alcohol harm reduction campaign 

Young Victorians created artwork about sneaky alcohol industry tactics.

A photo of two young people laughing

About Top Spin


  • By: VicHealth in partnership with youth organisations and universities  
  • For: Victorian young adults aged 18-29 years 

What: Top Spin was a state-wide competition which inspired young Victorians to develop their own creative communications showing what doesn’t sit right with them about alcohol industry tactics. Each week, one entry was awarded a $1000 cash prize.  

When: 2018 – 2019.

Where: Across Victoria 

Why: Young people are drinking less alcohol than previous generations, making them a voice for change. Top Spin encouraged young Victorians to have their say and raised awareness sneaky tactics used by the alcohol industry to influence them to drink.


Category winners

Browse a sample of artwork created by Top Spin winners below.


Top Spin winners

Checkout some of the winners in the video below.

Artwork by Dexx (Gunditjmara/Boon Wurrung) ‘Mobs Coming Together’ 2022
VicHealth acknowledges the Traditional Owners of the land. We pay our respects to all Elders past, present and future.
This website may contain images, names and voices of deceased people.

VicHealth acknowledges the support of the Victorian Government.

Artwork Credit: Dexx (Gunditjmara/Boon Wurrung) ‘Mobs Coming Together’ 2022, acrylic on canvas. Learn more about this artwork.