Opinion piece by Jerril Rechter, VicHealth CEO
It’s an exciting time for women’s sport in Victoria.
This year has brought so many incredible wins, including watching the Matildas dominate on the world stage, the first ever AFLW competition kick off and of course the skyrocketing demand for grassroots women’s sport leagues.
VicHealth is proud to build on this momentum with our new Active Women and Girls program announced recently. Our largest ever investment in women’s sport will provide $6.7 million in funding to further raise the profile of women’s sport and get more Victorian women and girls healthy and active.
From netball and cricket, to frisbee and lawn bowls – there will be a range of new sports programs local women can try out. It doesn’t matter how fit you are or how sweaty you get – the important thing is getting out there and giving it a go.
That’s the message we want to send to Victorian women through our upcoming This Girl Can campaign, which will showcase real women, doing their thing and giving it a go. We know that women too often feel like they aren’t fit enough, strong enough, fast enough or wearing the right clothes to be physically active – I certainly feel this way at times. That’s why it is so important to have a range of sports on board to help women overcome the barriers that stop them getting active.
I encourage all women and girls who’d like to try out one of our new sports programs to register their interest at www.vichealth.vic.gov.au/activewomen. You don’t need to have played sport before to give it a go!
We want to see women and girls smashing the stereotypes about what they can and can’t do by getting out there and playing the sports they love!
CarltonFor confirmations call Rachel Murphy, VicHealth Senior Media Advisor on 0435 761 732 or email firstname.lastname@example.org