27 Mar, 2014 Last updated: 27 Jan, 2015

This research aims to identify the amount, and classify the nature of, alcohol and junk food advertising and promotion through sport on broadcast television in Victoria.

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Resource 1: Media release
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Research undertaken in both Australia and abroad shows that attitudes and assumptions about drinking alcohol are not only shaped by the content of advertising, but also by the sheer volume and variety of marketing (Australian Medical Association, 2012).

The purpose of this research was to identify the amount, and classify the nature of, alcohol and junk food advertising and promotion through sport on broadcast television in Victoria.

The research, funded by VicHealth and conducted by The Centre for Sport and Social Impact at La Trobe University, affirms that exposure to junk food and alcohol advertising is significantly higher during sports broadcasts than other programming.

Viewers had significantly more time exposure to alcohol, junk food and sugary drink products through in-game advertising than they did through in-break advertising.