Last updated: 15 Jul, 2020

This Girl Can celebrates women who are all kinds of active. Women who are giving their all, or giving it a go, but not giving a damn!

Whether it’s sweating away at the gym, going for a run in your comfy old tracksuit pants, or getting your skates on at roller derby, there are countless ways to get out there and get active.

This Girl Can is all about empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.

VicHealth is encouraging women to visit the This Girl Can website and share their stories about how they get motivated, what kind of activities they enjoy, and the moments where they’ve thought “I don’t give a damn – I’m doing it anyway!”

This Girl Can was originally launched in England in 2015 by Sport England. VicHealth is partnering with Sport England for a local version of the campaign to inspire Victorian women to be physically active.

The campaign was designed to help women free themselves from the fear of judgement, which, according to local and UK research, holds too many women back from being as active as they would like.

Our goal is to create a community of women across Victoria who can share stories and advice to support each other and inspire others.


Learn more about the campaign and get inspired at


In addition, we’ve put together this practical guide to give you advice, suggestions, hints and tips to help more women and girls in your local area to get active.

Download: This Girl Can - Helping women and girls get active (PDF, 1 MB)